Team LiFizz:

Jesper Parnevik, Chairman of the Board of Directors, is currently 4th on the PGA TOUR  money list and 4th on the PGA TOUR all-around ranking statistics.  

Mr. Parnevik has a total of four PGA TOUR victories, which include the 2000 GTE Byron Nelson Classic, the 2000 Bob Hope Chrysler Classic, the 1999 Greater Greensboro Chrysler Classic, and the 1998 Phoenix Open. Mr. Parnevik also has a total of eleven international victories, a 1998 Scandinavian Masters victory and was a member of the 1999 European Ryder Cup Team and the victorious 1997 European Ryder Cup Team. Mr. Parnevik, who was born and raised in Sweden, and who is also a self-avowed "health and nutrition guru," founded LiFizz, Inc. with Mr. Rosen when he realized the U.S. potential for the effervescent vitamin tablets so popular in his homeland and many other worldwide countries.  

Christer Rosen, CEO and President and a Director, is an entrepreneur who moved to the United States from Sweden in 1983. He owned several successful businesses in Sweden from 1972 to 1983, when he sold all Swedish interests. Once in the United States, Mr. Rosen founded an import/export business, B & R International Imports, Inc. which later merged with a publicly traded company, Top Source Technologies, Inc. Mr. Rosen became a Director and Executive Vice President of Top Source, primarily responsible for its automotive division. In a few short years, he built the division from zero to being a preferred supplier to Chrysler Corporation, with one of the best records in the industry - a feat which Chrysler recognized with its Gold Pentastar Award for both 1995 and 1996. His expertise is creating successful new companies by hiring superior advisors and an experienced management team.  

William J. Gillota, Chief Operating Officer of LiFizz Sports L.L.C. and Director, is a senior management executive with over 28 years of experience. He has held management positions with Federated Department Stores, Inc., Revco Drug Stores, Inc., and Dayton Hudson Department Stores, Inc., as well as owning and operating his own company, Tru-Horizon Laboratories, a manufacturer and wholesaler of vitamins and pharmaceuticals.   

William E. Schoonmaker, Executive Vice President - Marketing and Sales, and Director, has over 25 years exp erience in the medical and retail industry. Prior to his current position, he held positions with Whitehall Laboratories, a division  of American Home Products, and Florida Medical Industries where, as a National Sales Manager, he grew their businesses by 100% in four years time. Mr. Schoonmaker is also currently a member of the HBC Advisory Board for the General Merchandise Distributors Council.   

Dan Koch, Vice President of Sales, has 25 years of experience in the retail industry. Most recently, Dan was Corporate Accounts Manager for Wyeth-Ayerst Laboratories where he was responsible for all corporate accounts in the eastern United States including Wal-Mart, Eckerd Drugs and CVS among others. Prior to his tenure with Wyeth-Ayerst he was National Sales Manager for Stuart Pharmaceuticals, with full responsibility for five regions.  

Dennis K. Littleworth, Chief Financial Officer and Director, has 25 years of financial and general management experience, most recently as President of Top Source Automotive, Inc., in Troy, Michigan. Prior to that he was Director of Manufacturing for United Technologies Automotive from 1994 to 1996 and held several financial management and general management positions with United Technologies Corporation from 1973 to 1994. Mr. Littleworth received a BA from California State University and an MBA from the University of New Hampshire.  

Michael A. Rackley, Vice President of Marketing, has over 10 years of sales and marketing experience with three major pharmaceutical companies, including: Clinical Coordinator/Marketing Manager for Parke-Davis Pharmaceutical Division of Warner Lambert Corporation; Cardiovascular Marketing Specialist/Therapeutic Training Manager for Bristol-Myers Squibb; and Cardiovascular Specialist/Area Sales Manager for A.H. Robins Division of Amercian Home Products Corporation. Mr. Rackley received a BSBA in management and engineering from West Virginia University. 

F. Ross Johnson, Director, is Chairman of the RJM Group, his investment firm in Atlanta, Georgia, Prior to starting his own firm, he was the CEO of RJR Nabisco. In 1989, Mr. Johnson retired from RJR Nabisco after arranging for its sale for $25 billion cash, which was a record price at that time of any acquisition and today still stands as the highest cash price. Mr. Johnson serves on several boards including American Express, Power Corporation of Canada, Noma Industries and Archer Daniels Midland (ADM) Company. Mr. Johnson has been honored with many prestigious awards including the Order of Canada, the Silver Medal of Patriotism (U.S.), the Versailles Award (France), the William Averell Harriman Award (Boy's Club of NYC), the John F. Kennedy Award (All American Golf Foundation), and the American Marketing Association's Statesman of the Year Award. Mr. Johnson is also a Trustee at Duke University; Chairman of the Advisory Council, Columbia School of Business; and Chairman of the Economic Club of New York, among others.

 Peter A. Lund, Director, served as President and Chief Executive Officer, CBS Television and Cable Group, until his resignation in June 1997. He was responsible for all CBS television operations, including CBS Entertainment, CBS News, CBS Television Stations, CBS Sports, CBS Enterprises, CBS Cable and the CBS Television Network. Lund was named President and Chief Executive Officer, CBS, Inc., in November, 1995. He assumed his current title in January, 1997, with the addition of cable responsibilities. He had been President, CBS/Broadcast Group, since February, 1995, and has held several other senior executive positions at CBS. Lund is a member of the Board of Trustees of the University of St. Thomas, the Central Park Conservancy and the Citizens Budget Commission. He also serves on several industry boards including the American Film Institute and the Motion Picture and Television Foundation.   

John A. Clark, Director, is Chairman and President of L.C. Clark Publishing Co., Inc., North Palm Beach, Florida, a company he founded in 1981. L.C. Clark publishes national trade magazines for the home furnishing, interior design, environmental and football professions. Clark also produces major trade shows and education conferences that attract both national and international audiences.

 

Medical Advizzory Team:

James J. Rybacki, Pharm D., earned his Doctor of Pharmacy degree from the university of Nebraska Medical Center College of Pharmacy in Omaha. More then two decades of hospital experience have included early efforts in gas-liquid chromatography research characterizing human drug metabolites, and data collection for the College of American Pathologists helping to establish normal values for laboratory studies. He is a member of the clinical faculty at the University of Maryland School of Pharmacy. He is a Board Certified in Pain Management at the Diplomat level by the American Academy of Pain Management, and provides ongoing clinical pain management consulting. Dr. Rybacki is actively involved in the post marketing monitoring of medicines via the Drug Surveillance Network, a nationwide association of clinical pharmacists, and he is an approved External New Drug Application reviewer for the Canadian Drug Ministry.

 

Dr. Rybacki is the author of The Essential Guide to Prescription Drugs (HarperCollins, New York, 18th edition in press). As president of The Clearwater Group, he provides seminars on medical cost containment, infectious disease, pain management and therapeutics, drug information support and clinical pharmacy rounding to physician groups and employers. Additionally, Dr. Rybacki regularly addresses consumer concerns on his website www.medicineinfo.com.  He was selected for full membership in the American College of Clinical Pharmacy, is a board certified Forensic Examiner, and is the first Pharm. D. to attain the status of Certified Clinical Densitometrist through the Society for Clinical Densitometry. He is a lifetime member of Who's Who in Global Business. He has been a guest and guest host on numerous radio and television shows, and was the original host and writer of the American Pharmaceutical Association's "The Pharmacist Minute "radio program. Dr. Rybacki participates in many medical speakers bureaus, including Merck, Miles, Dupont Pharma, and Glaxo, and has been a member of the Bristol-Myers Squibb Distinguished Faculty in HIV faculty since 1994. He is currently a medical advisor to the American Heart Association's Pharmaceutical Roundtable (PRT) and has a key role in the national adherence/compliance initiative

Sheldon J. Taub, M.D., F.A.C.P., F.A.C.G. - Jupiter, Florida

Office Number 561-745-7070   

Professional Experience: Koerner, Taub, Flaxman, M.D., P.A., Jupiter, FL  

Professional Memberships & Societies:

American Medical Association, American College of Physicians, American Gastrointestinal Endoscopy, Crohn's and Colitis Foundation of America, Florida Medical Association, Florida Society for Gastrointestinal Endoscopy, National Association of Residents and Interns, Palm Beach Medical Society 

Honors/Awards:

Elected as one of South Florida's Top Doctors in South Florida Magazine, October, 1997

Best Doctors in South Florida, Miami Metro Magazine, October, 1998 

Mark J. Powers, M.D., F.A.C.S., F.A.A.O.S. - Port St. Lucie, Florida

Office Number  561-335-4770 

Medical Director of Physical Therapy,

HCA Medical Center, Port St. Lucie 

Medical Director, Golf Program and

Sports Medicine, Health South, Port St. Lucie

 Board of Trustees, Columbia Hospital, Port St. Lucie

 

Celebrity Team:

Since several athletes have expressed such strong interest in the Company's nutritional products, the Company has formed a Sports/Celebrity Board composed of well-known athletes and entertainers. The Company expects the Board to be involved in the evaluation and development of new products.

 

GOLF

Stuart Applebuy
David Duval
Ernie Els
Vijay Singh
Mark O'Meara
Jesper Parnevik
Butch Harmon
Helen Alfredsson
Laura Davies
Catrin Nilsmark
Annika Sorenstam
Per-Ulrik Johansson
Joakim Haeggman

Hockey
Ulf Nilsson
Peter Forsberg
Anders Hedberg

Tennis
Mikael Pernfors

Entertainment
Celine Dion
Vic Damone